ed@sides:~$ whoami

Edward Sides Edward Sides

Software Architect. Creator. Entrepreneur.

Turning ideas into real-world products. I build brands, native mobile experiences, and sophisticated software, combining architecture, hands-on development, and cutting-edge AI.

# 01 about

Building products, not just code.

I build brands, native mobile experiences, and sophisticated software. I do it for clients, for my own companies, and sometimes just because something sounds fun to build.

I lead architecture, ship production systems, and turn ideas into products — from Laravel platforms on AWS to iOS games under the ShoutyBit brand.

More about me →

Web Applications

Production systems built with PHP, Laravel, and MySQL.

Architecture

System design and technical leadership that scales.

AI Integration

Bringing cutting-edge AI models into real products.

iOS & Games

Native mobile apps and games, shipped under ShoutyBit.

# 02 experience
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Professional Experience

A selection of recent roles and what I worked on.

2026 – Present

Sides Consulting

Founder

Consulting on architecture, development, and AI integration for organizations that need modern web applications and real business problems solved.

ArchitectureAIWeb Apps
Jan 2025 – Sep 2026

US HealthConnect (USH)

Tech Lead & Architect

Set the technical direction for the publication division's web platforms and led client-facing initiatives in enterprise training, medical education, and digital engagement, with a focus on scalable architecture and operational efficiency.

LaravelAWSArchitectureHealthcare
Sep 2015 – Jan 2025

Bryn Mawr Communications (BMC) / Fyra

VP, Website Services · President & Co-Founder

Led development and maintenance of roughly 50 websites across corporate, publication, and client properties in ophthalmology, optometry, and cardiovascular medicine, mostly Laravel on AWS, plus mobile apps in Flutter. Acquired, along with Fyra, by US HealthConnect in July 2022.

LaravelAWSFlutterHealthcare
# 03 projects
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Featured Projects

What I'm working on now, and work I'm proud of.

* Started in 2007 while I was COO of Sides Media, continued with Bryn Mawr Communications (BMC) from 2015, and later with US HealthConnect (USH) from 2025.

More prior work, including Device Guide, the Staar Educational Portal, and the IG Training Portal, is on the projects page.

# 04 writing
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Latest Writing

Thoughts, tutorials, and experiences from building real products.

The first posts are on the way — thoughts, tutorials, and experiences will live here.
# 05 contact

Have something to build?

Get in Touch →